The aim of this study is to analyze performance indicators used by airline companies within\nthe framework of a performance and strategic management tool, namely, �balanced scorecard\n(BSC)�, and to assess its applicability in the airline business. Designed as a multiple case\nstudy by collecting data from primary and secondary sources, the participants of this study\nare scheduled airline businesses operating in Turkey. The airline companies have been found\nto use similar performance indicators within the financial, customer-based, internal business\nprocess, and learning/growth perspectives of BSC. Airline companies are recommended to\nuse BSC because it allows them to transform their strategies into measurable performance\nindicators and to assess their performance multi-dimensionally.
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